problem

Believers Bail Out's online presence & branding identity was in its early stages of development.

Founded in 2018, Believers Bail Out was a new organization that needed to establish a strong digital media presence and social media following to share the good work they were doing with the community!

Solution

A strategic posting schedule of effective graphics & a new logo to build recognition.

A consistent posting schedule of meaningful content built a significant digital following within just a few months of implementation. The new logo developed a foundation for the organization's brand identity.

Engaging Visuals

Effective Messaging

I edited educational & promotional video content. The video here is a recap of the 2020 Ramadan Campaign, which required synthesizing over 15 hours of footage into 3 minutes.

Compelling Logo Design

Graphics, Videos & Campaign blast Materials

The goals of the visual design work were to:

educate the target audience on the bail system
bring awareness to BBO's efforts
advertise call to actions (volunteering, campaigning, protesting, donating, etc.)
build community engagement

I developed the following general visual design strategy to align with these goals.

Use heavy, sans serif typography to bring attention and keep messaging simple and bold, especially with call-to-actions.

Use bright & varied color schemes to keep the instagram page visually exciting for users to scroll through and educational content engaging.

For heavier content (quotes, statistics), divide text into digestible sections & create visualizations to increase readability & comprehension.

Logo Design

I collaborated with the National Directors to design the organization's logo. The process began with research:

interviews with key organization stakeholders to asses the organization and messaging goals
a competitive analysis of the branding of other bail funds to get a sense of where BBO's logo needed to differentiate

The main takeaway from the research was that the logo needed to tie together BBO's bail fund operation & Islamic identity.

Early Logo Ideas

The process continued with ideation, design, and evaluation:

50+ sketches of basic logo ideas
presentations to the National Directors with voting to determine top designs
digital creation of designs in Adobe Illustrator
3 more rounds of presentations to narrow down on colors, typography, & details
creation of companion animations using Adobe After Effects

Companion Animation

IMPACT

Within 10 months of implementation, the rebranding, graphic design, and social media strategy efforts resulted in:

an increase in
site traffic by

700%

an increase in
Instagram followers by

860%

an increase in
Facebook followers by

450%

Main idea

problem

Solution

Strategy & Process

Graphics, Videos & Campaign blast Materials

Logo Design

IMPACT

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